What is Staging?

     "Staging is anything you do to prepare your home for sale and to make it more attractive to a buyer’s eye. Staging helps present a home in its best possible light, and includes cleaning, de-cluttering, adding color and arranging furnishings. It’s a little bit of theater–your property is the 'set' and furniture and accessories are 'props.'"  

          –  Set the Stage at HOME by Leah Hennen. HGTV.com

 

     Barb Schwarz, Creator of the Home Staging Concept encourages you to think of your house as a set to be staged:  "In marketplace terms, your house is merchandise. In Hollywood terms, your house is the set. You're Staging it to look appealing, just like the stage set in a movie. Your favorite show has a set you remember and connect with. Your house is a set, too.”

     "The idea is create just enough theater for the potential buyers to see how they live in the house, whether or not you've ever lived that way."

          – Chicago Sun-Times. April 4, 1993

     "A 2003 HomeGain Survey found that home staging paid for itself - and then some - by boosting the the final selling price."  

 

                          –  MSNBC. September 25, 2006

 

 

 

*  "Staging" is a federally registered trademark of StagedHomes.com.

STAGING STATISTICS